SecretHub was looking to bring on a designer to update their brand and help develop, establish, and lead the design and front-end for their business going forward.
I worked closely with each member of the engineering and marketing team to understand their product more and discover the key benefits and features it offers to users, enabling me to start developing a solution to boost their presence and user base.
To work with the team at SecretHub to update their existing website so it has more personality while refactoring the front-end codebase to reduce technical debt using a component-based approach. As well as beginning to develop a design system to help drive their brand and product further.
In the short-term, I gradually iterated on the design and front-end to give a bigger visual presence for their brand giving their marketing team more to work with while proposing and developing a complete brand and front-end refresh in the form of a design system. This would allow the website including applications to be scalable, accessible, and improve performance technically, as well as financially through conversion and user retainment.
My goal with the design refresh was to give SecretHub more a bolder presence visually, highlighting their core colours further and introducing elements to help elevate their brand image, you can see the beginning of this below.