ARC West

  • Design
  • Front-end

The National Institute for Health Research Applied Research Collaboration West (NIHR ARC West) collaborates with partner organisations, including the NHS, local authorities and universities, to conduct applied health research and implement research evidence, to improve health and healthcare across the West.

In collaboration with BTeam

Overview

NIHR had recently updated their brand, allowing their properties to be visually distinguishable from the core NHS brand guidelines. Because of this ARC West was looking to update the design of their current website to use the new brand, they were keen to push the brand so the ARC West site would stand out from the rest.

ARC West

Aims

To redesign their existing website using the brand guide document, and pushing their brand as far as possible to create a unique style that separates them from other NIHR organisations,

ARC West
ARC West

The outcome

I analyzed the brand guidelines and looked at the other NIHR sites to see how we can push their brand so it still looks original, building on from the wireframes of their existing site I developed a new concept utilizing the new brand. In order to help distinguish it from other ARCs I looked at key elements such as the hero section and focused on these areas for enabling the new site to stand out as being different.

ARC West